This seemingly simple sales funnel template uses the incredible power of so-called “micro-commitments” via interaction with a survey to drive users through your sales funnel. Inducing micro-commitments was pioneered by researchers such as Prof. Robert Cialdini (also known as “Godfather of Influence”), Regent’s Professor Emeritus of Psychology and Marketing at Arizona State University. This strategy addresses the axiom that a new customer will always have reservations about purchasing from a business the first time. Prof. Cialdin’'s work conclusively demonstrated that this major stumbling that can be overcome by getting them to first make small engagements with the business, for example participating in a survey, signing up for a free trial, or making an initial micro-payment of a few dollars to try out a service. Once these simple interactions have occurred, the customer is psychologically more disposed to further, more significant interactions with the business, such as a full purchase. (For a fascinating deep dive in the science behind this we thoroughly recommend his book, Influence: The Psychology of Persuasion).
A merchant account is an account number issued by an acquiring bank for a specific merchant. This account number is similar to other unique account numbers issued by a bank (like a bank account number), but is specifically used by the merchant to identify itself as the owner of the transaction information it sends to the bank, as well as the recipient of the funds from the transactions. As part of the application to receive a merchant account, merchants are required to agree to follow the regulations set by card associations, such as Visa or MasterCard.
This is a hugely successful template that perfectly and simply implements the idea of a “squeeze page”, in this case promoting a free offer for the price of shipping only. In reality, the cost of the item is actually included in the shipping cost. Provided the item is cheap enough (for example a short book which can be mass-printed for just a couple of dollars per unit), it can even sometimes include a small amount of profit, however the main purpose is to induce a ‘micro-commitment’ from the user (see "3:Affiliate Survey Funnel" below for more information on this strategy).
It should be noted that Bluehost has a known issue that has been ongoing for years now that precludes the ability to access CPanel on the Safari browser. This effectively precludes any advanced web administration from an iPad and severely compromises the capabilities on macOS' default web browser. I ask Bluehost's support team about this just about every year and they continually come back with a generic "we're working on it," so clearly not a high priority for their team.
MailChimp is another popular email marketing service in the industry. It allows you to create and send email newsletters to your customers, manage subscriber lists, track campaign performance and much more. Aso, it offers responsive email templates that look great on mobile devices and different screens. MailChimp automatically takes care of your sign-ups, un-subscribes, and bounce-back cleaning.
This means you can sign up for $4.95 and start using your hosting account right away. Alternatively, you can opt-in for a 3-year-plan which starts at $2.59/mo and renews at $4.95/mo. The basic plan includes a free domain, 1 website, unlimited bandwidth, and 50 GB SSD storage. Customers also get to use DreamHost’s drag-and-drop builder and can add an email for a monthly fee of $1.67/mo.
When you run your own company, there are a few top priorities to consider when choosing the best hosting for your small business website. If you pick a less-than-reputable provider, your site might go down, get hacked, or you run into server issues. You don’t want to feel a real effect on your bottom line. And now that 84% of communication with customers is visual, your website and hosting need to be top-notch.
We don’t advertise a low transaction rate and then secretly charge a series of hidden fees. When we say no monthly fees, we mean it: no application fee to get started, no terminal leasing fees for our hardware, no monthly minimum fees to penalize you for slower months, no statement fees for you to access your fee statements, no online reporting fees to access your sales or transfers data, or any other recurring fees. Finally, our hardware and software complies with industry data security standards, and we don’t charge fees for that, either (often called PCI compliance or data security fees).
If you’re an established business or eCommerce store where budget isn’t a concern, then we highly recommend looking at Drip. They offer advanced segmentation and powerful automation, but we didn’t include it in our list above because they don’t have a free option, and their pricing is on the higher end. This is the tool that many of our eCommerce businesses use for personalized email automation.
How to Build an Email List Fast and for Free — 5 List Building Tips
Lastly, let them know that if they ever want to stop receiving emails from you, all they have to do unsubscribe from your email list. Email marketing only works when the people on your email list have given you permission to contact them. In fact, most email service providers require that you send all new subscribers a confirmation email (asking them to confirm they want to receive emails from you) before they will even send them your welcome email.
I won’t get into too much detail here, because we do have an entire article on how to sell your course on live webinars (see link below). But the basic premise is to invite your email subscribers to a live webinar where you will share some of your best advice upfront before presenting your course. The great thing about hosting live webinars is they allow you to spend some time educating and interacting with your prospective students (which helps them get to know, like and trust you) before you invite them to sign up for your course.
Is the domain name REALLY that important fo SEO? I googled ‘choosing domain’ and found this post. I clicked on the title of the post (which is what is highlighted in bold in the results) before I even knew your domain name. No one is going to Google websitesetup.org because no one knows you exist until they find you based on the content they were looking for.
Shopify Domain Name Advice 💻 How To Find The Perfect Domain Names For Your eCommerce Stores