The fourth domain name selection criteria is to register .com suffixes whenever possible. Most Internet users assume that commercial entities will have domain names that end in.com as opposed to .net, .biz, .tv, .us, .info, etc. Many looking for the website of a well-known company or brand will add “www.” to the company or brand name, then append “.com” to the end in attempts to navigate directly to the website of interest. Some businesses will select a popular brand or company name as their domain name “root” but register it with one a non-.com suffix since the .com domain name is already registered by the brand owner. While this approach may yield “free” traffic, conversion rates of visitors to customers will be very low as these visitors will usually abandon the website feeling misled. The same principle applies to selecting a domain name using a misspelled brand or company name.
If the website wasn’t overseen and designed by one of the world’s top marketers, perhaps we would have more negative things to say here. On the page, you are immediately prompted to sign up for content by providing your e-mail address and first name. Outside of the CTA, the home page has very minimal information. Yet, it is still very easy to immediately pinpoint what the service is all about.
Anybody who wants to operate in a similar niche should take notes from sales funnel examples like this which have demonstrated that they are both valuable and worth subscribing to for the long-term. Something like a phone number is something which businesses will grow to depend on. If you have a service like Grasshopper, you can lock in long-term subscribers to your service with minimal work on the part of the business.
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